KFC is famous for its iconic chicken, but this is the first time they are officially releasing Saucy Nuggets as a product. To make a statement, we decided to engage with an audience that appreciates a different kind of "nuggets." In the U.S., "nuggets" is also slang for marijuana - an industry worth $33 billion annually. 

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Instead of a traditional store, we opened a Dispensary to sell our nuggets on the hungriest day of the year: 4/20, the unofficial holiday celebrated by cannabis enthusiasts. The trick? Our "dispensary" was created right next to a real one (let's say we knew they would be hungry 😂 🚬 🌿).
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Please check the case study to see how this story ends.